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In collaboration with CREEM, we worked with leadership to relaunch and redefine the iconic 1970s rock magazine. New revenue streams through commerce, live events, strategic partnerships, and limited edition releases — all anchored around a feature-length documentary.
VIEW PROJECTClient: CREEM Media Year: 2023–Present Scope: Full Brand Revival Services: Creative Direction, Web, Commerce, Content Marketing
Brand identity, web, and marketing for a leading media company
Visual identity and digital presence for a psychedelic music festival
Reviving a legendary rock magazine for the digital age
Brand world and digital platform for a heavy music label
Creative direction and web design for a multidisciplinary artist
Branding and e-commerce for an emerging streetwear label
Branding, creative direction, visual identity systems, packaging, and custom print. We build brands with backbone, clarity, and edge.
Web design, development, e-commerce, and digital experiences. Sites that perform as good as they look — built for conversion and culture.
SEO, paid search, paid social, lifecycle marketing, and email/SMS. Strategy and execution that drives measurable results.
Content marketing, social media, strategy, and cultural positioning. We don’t just make content — we make it matter.
Electric Mud is a Detroit-based creative agency that lives at the intersection of music, brand, and culture. We work with artists, labels, media companies, and brands that have something real to say — and help them say it louder.