Electric Mud played an integrated role in developing Corkys Coffee from the ground up, building the brand, systems, and infrastructure behind a culture-driven coffee company rooted in the intersection of music, design, and storytelling.

Conceived as an online-forward commerce platform, the brand combines specialty coffee, merchandise, publishing, and media to create a lifestyle ecosystem around coffee and music culture. EM led the development of the brand's strategy, creative direction, and commerce architecture, establishing product lines, packaging systems, and a scalable direct-to-consumer model that connects audiences through shared rituals of caffeine, music, and underground culture.