In partnership with CREEM, we worked with leadership to relaunch and redefine the iconic 1970s rock magazine, focusing heavily on e-commerce as a key revenue driver. By developing new streams through limited edition product releases, exclusive merchandise, and strategic partnerships, we revitalized the brand's commercial presence.

This effort was complemented by live events and the release of a feature-length documentary, further expanding CREEM's reach. We also collaborated with archival experts to digitize the entire print run and helped create a comprehensive business model to ensure sustainable growth, with e-commerce playing a central role in the brand's future.