We seized the opportunity to work with Hit Parader, a legendary brand that pioneered music journalism and built an expansive cultural universe. Our mission was to redefine it as a diverse entertainment company.

This included curating and building a VOD streaming platform with thousands of hours of content, designing, building & creative directing an F&B concept in Nashville, creating merchandising and licensing opportunities, hosting live events, and developing the first-ever 'official beer of Rock N Roll.' Throughout the process, we refreshed the brand, positioning it for an imminent major relaunch.