LEVITATION

Our partnership with LEVITATION was a resounding success, allowing us to elevate and optimize all facets of their business. As a renowned counterculture hub with over 15 years of curating exceptional music, art, photography, and creative experiences, LEVITATION had a strong foundation, but our collaboration took it to the next level.

We worked closely to enhance their four core business segments — Experiential, Consumer Goods (e-Comm + Wholesale), Record Label, and Programming — driving growth and engagement across all areas. Together, we amplified their unique ability to present emerging and established talent through live events, high-value visual content, and merchandise, further building their loyal audience and deepening brand affinity. By creating compelling stories and experiences, we successfully monetized that affinity, strengthening LEVITATION's position as a leader in rock 'n' roll content and creative experiences.

Discovering Naomi Petersen was like stepping into an entirely new world.Through the arc of her career, we curated and defined the essential body of work that shaped her legacy. What began as an archive project quickly evolved into a mountain of deep-cut, counterculture imagery — a visual language that not only captured the spirit of Naomi Petersen but also chronicled the raw, unfiltered story of punk music in 1980s and 1990s Los Angeles.This collection of photographs weaves together a narrative that is as much about Naomi as it is about the underground world she documented so intimately.

Ryan Menge - Electric Mud (Founder)

Discovering Naomi Petersen was like stepping into an entirely new world.Through the arc of her career, we curated and defined the essential body of work that shaped her legacy. What began as an archive project quickly evolved into a mountain of deep-cut, counterculture imagery — a visual language that not only captured the spirit of Naomi Petersen but also chronicled the raw, unfiltered story of punk music in 1980s and 1990s Los Angeles.This collection of photographs weaves together a narrative that is as much about Naomi as it is about the underground world she documented so intimately.

Ian Macay